Lauren Symone Hoskins
1772 Madison Ave, APT 1, Memphis, TN, 38104 · (901) 864-5667 · [email protected]
 
EDUCATION
University of Arkansas Fayetteville, AR
Bachelor of Arts Degree in Journalism
Minor in Theater
 
Experience
​
West Memphis Utilities 
Director of Communications, Marketing & Public Relations • February 2025-Present • West Memphis, AR 
  • Led strategic communication, marketing, and public relations initiatives to enhance brand identity and customer engagement.
  • Developed and implemented comprehensive marketing programs, advertising promotions, and public relations campaigns.
  • Established and maintained relationships with media, stakeholders, and community partners to strengthen brand reputation.
WMC-TV
News Producer • October 2021-Present • Memphis, TN
  • Creatively cultivated an inviting show by effectively writing scripts, making powerful graphics, and editing harmonious video for Action News 5 at 4:00 p.m.
  • Conceptualized innovative changes to the template for a one-hour newscast.
  • Progressively presented creative story ideas. 
  • Conscientiously facilitated interview bookings for specialized coverage. 
  • Enthusiastically participated in cultural and editorial committees to cultivate an inclusive, diverse, and advanced newsroom environment.
The Salvation Army of Memphis & the Mid-South
Seasonal Mobile Kettle Coordinator • October 2020-January 2021 • Memphis, TN
  • Generated social media engagement plans to boost fundraising for the annual Red Kettle Campaign.
  • Executed strategic planning, script writing, recording, and editing for marketing videos orchestrated for use online. 
  • Harmonized innovative campaign initiatives that expand content exposure to increase virtual fundraising. 
  • Carefully crafted pitch sheets and press releases for virtual events and community involvement efforts.
WREG-TV
News Producer • July 2018-September 2020 • Memphis, TN
  • Created engaging copy with images and videos that work well across websites, apps and social media.
  • Collaborated with assignment editors, other producers and managers on breaking news story development.
  • Developed network of news sources for the weekly political talk show Informed Sources. 
  • Led diverse news teams through earned trust, respect and proven reliability to create unity in newsroom operations.
  • Achieved rapid newscast ratings growth while producing the Daybreak, 4:30 p.m., and weekend evening shows. 
KDAF-TV
​Associate Producer • January 2018-July2018 • Dallas, TX
  • Used creative and strategic writing skills to craft local and national news packages.
  • Efficiently assisted producers by properly completing show rundowns.
  • Showcased cutting edge broadcast news stories in captivating web articles. 
KNWA/FOX 24
Web Content Producer • May 2016-October 2016 • Fayetteville, AR
News Producer • October 2016-January 2018 • Fayetteville, AR
  • Spearheaded specialty coverage and template changes for the newscasts.
  • Effectively trained team members and reporters on newsroom operations.
  • Exponentially created and posted content to the dual station website as well as social media sites.
Fay Jones School of Architecture and Design, University of Arkansas
Communications Intern • January 2016-June 2016 • Fayetteville, AR
  • Enthusiastically attended public lectures and special events to write insightful articles for the university’s internal newswire.
  • Presented creative story ideas and conducted interviews for the yearly magazine publication ReView
  • Transformed reported stories into exclusive video content for social media.
Lemke Bolivia Study Abroad Program, University of Arkansas
International Reporter • May 2015-July 2015 • Santa Cruz, Bolivia
  • Generated story ideas, planned interview questions and researched related topics.
  • Travelled to Santa Cruz, Bolivia to conduct video interviews using interpreters.
  • Used social media to promote stories, content and create meaningful interactions.
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